Affordable Logo Design Services

When you think about your favorite brands, what immediately comes to mind? Do you think about the smell, taste or touch of its products? Remember what a great job the brand did the last time you used the services it provides?

While these may be secondary considerations, a logo is likely to be the first thing that comes to mind when you think about a particular brand. Since a logo is often the first thing consumers come across, it’s common for an organization’s logo to come to mind when remembering the brand name. Here are some recent logo design samples.

What is a logo?

To make a logo memorable, it is vital to have an understanding of what a logo is. At Sunlight Media, we know that a logo is more than a symbol or a graphic element. We know that a logo is not meant to sell anything and that its purpose is not to describe the organization it represents.

Instead, a logo provides identification for your business. A logo should derive its meaning from what it stands for and inspire trust, loyalty and admiration. A logo must also convey an air of superiority to motivate consumers to choose your products or services over those of the competition.

Logo design: good practices

A logo is important for any business. Since a logo provides an identity and often the first point of contact with a company, it is vital to think a lot about the logo design. It is equally vital to follow some best practices when creating your logo.

At Sunlight Media, we always adhere to best practices whenever we create a logo for one of our valued customers. It is only by following industry best practices that we are able to create logos that will turn heads and stand the test of time.

Generally speaking, a successful logo is the product of two things. The first is a wonderful concept. The second is a fabulous execution. A solid concept and great execution are what you can expect as a result of our adherence to logo design best practices.

Logo design: research

Our logo design process begins with a thorough research of your industry. We will examine your target market and create profiles of your ideal customers. We need to know the members of your target market so we can identify the colors, shapes, fonts and images that appeal to them.

Our research won’t stop at your target market. In fact, this is just the starting point. Once we become familiar with the customers you want to attract, we will look for your competitors. We will look at your competitors’ logos and see what works and what doesn’t. If there are any design elements you like, we will try to incorporate them into your company’s unique logo.

Custom Logo Design: Stay consistent

Have you ever seen a logo that simply didn’t match a company’s overall branding? When this happens, it can create confusion among consumers and can lead to buyers losing trust.

One of the most important logo design best practices is to align a logo with an organization’s overall branding. When you choose Sunlight Media to create your logo, we will make sure your logo aligns with your branding. We will make sure that your logo represents your organization in a way that is fully integrated with your branding.

Logo design: choose colors and fonts

choosing the right colors and fonts is an important part of staying consistent with your brand. If you’ve used blue for your product packaging and on your website since you started your company, we’ll use that shade for your logo. If you have used a font for your company’s external face, we will make sure to use the same font in your logo.

While it’s important to stay consistent with colors and fonts, that doesn’t mean we’re not going to be creative or that there’s a limit to our design choices. It simply means that we will be using design elements that are already familiar to members of your target audience as we create your logo.

Custom logos: sketch and design

You might think that the next best practice we’re going to talk about is sitting in front of a computer to create a logo. While this is certainly a necessary step in the logo design process, we often hand draw a logo first to recreate it digitally.

Why do we do it? We do this so that we can see what works and what doesn’t before investing a lot of time creating a logo on our computers. We also do this because it makes the design process a lot more personal.

Logo Design: Keep things scalable

When you think about all the places your logo will appear – the side of the building, the billboards and business cards, the company letterhead, employee uniforms and the website, to name a few – it’s easy to understand. because it is essential for a logo to be scalable. We keep scalability in mind when creating logos because we know nobody wants a logo that will be distorted when it is resized.

Logo Design Services: Think black and white

Too many people only think about colors when it comes to logo design. Even if you want your logo to include all the colors of a rainbow and more, you still need to think about black and white. Your logo will be used in a wide variety of media. For this reason, even the most colorful logos still have to look great in black and white.

Just as a logo should be scalable, we know it must also provide an accurate identity for your organization even when colors aren’t available. When you choose Sunlight Media, you can rest assured that we will create an eye-catching and representative logo of your business, regardless of whether it is displayed in color or black and white.